‘I Hate Luv Storys ’ is the maxim Jay (Imran Khan) lives by. But as an assistant director to Veer (Samir Dattani), the most famous romantic filmmaker of Indian Film Industry, Jay has little option but to live with larger than life, glossy, cinematic love on an everyday basis. Things only get worse when he is made to work under the new production designer on the film… Simran (Sonam Kapoor), with whom he shares the strangest first encounter. Simran loves love stories. So much so that her life has begun to resemble one. With her ideal job and perfect boyfriend Veer, she lives a blissful, dreamy life. One that is rudely interrupted by Jay’s cynicism. The turmoil’s of Jay and Simran’s life, is ironically interweaved with the Love Story that they are working on…. But will Jay and Simran ever find their own Love Story???